Many chess commentators attacked the new positional style. They had never known anything other than the devil may care all out attacking chess of
McDonnell,
La Bourdonnais and Anderssen.
Now they were being confronted with what they saw as a slow, ponderous, careful, defensive style. They were horrified, insulted. They denounced it in their publications, newspapers and magazines as shameful cowardice.
But Steinitz was unperturbed by their concerns. He said things like, "A win by an unsound combination, however showy, fills me with artistic horror". He declared in his column that his new strategies were superior to anything that had gone before.
His results in competition backed this up. He showed that his solid openings would win him slight advantages. He would then patiently build on these advantages until they stealthily became winning advantages later on. His opponents often realized only when it was too late. Eventually he would move to New York where the print media were more sympathetic with his argument.